For generating business contacts and sales in the b2b industry, it is crucial to increase organic traffic. How can you increase organic traffic to your site by making it more visible online?
Potential customers now can ask questions before buying any product or service. There are many options on the internet. It is therefore important for b2b businesses to be visible online.
But, just having many leads does not mean that the company will be successful in achieving its sales goals. You need to get more qualified customers to purchase your products.
Also, if you think you can don’t have the right team for performing all these tasks you can get help from a Digital Specialist.
Make your b2b website responsive
Even though most traffic to a b2b site comes from a desktop computer, mobile optimization is essential.
Prospects might click on a sponsored posting on LinkedIn using a mobile device or tablet and land on the company’s homepage.
Make sure that your pages load quickly
The faster the page loads in its entirety, the higher the visitor engagement rate and the less likely they will leave the site.
Sometimes slowdowns can be caused by code issues that need to correct with the assistance of a technician. Sometimes, however, small tweaks can make a site more responsive.
- Optimize the format and size of your images
- Avoid unnecessary web fonts
- Check the functionality of third-party plugins
Optimize your website for search engines
Search engine optimization (SEO) is crucial for a site to be easily found by users. SEO is the process of making sure the site appears in the top Google search results.
Optimizing strategies include selecting keywords prospects are searching for, and creating useful and interesting content that includes these keywords. While we are talking about marketing do you know how much does a company spend on marketing?
Create engaging, valuable, and interesting content
SEO is not about finding keywords and randomly inserting them on pages. It’s a complicated job that takes time, patience, and resources.
This will allow you to build trust with your users, resulting in them being more likely to leave their data.
It is not possible to create the perfect content or reach your goal quickly using a single formula. You should vary the format and length of your proposals.
Increase the number of linked sites
After the blog is created and articles have been added, it’s time to optimize the internal linking structure. This means adding multiple links to articles from other companies in an article to improve the user experience and increase SEO.
Implement a social strategy
To increase organic traffic, social media is crucial. These tools enable you to build real communities of targeted users who are interested in your company’s products and services. They will also make it easier to convert potential customers.
LinkedIn has been proven to be the best platform for reaching professionals in the industry. However, other channels are also effective.
Include guest posts
These articles, also known as guest posts, are written by third-party authors and are authoritative and relevant to their target audience. This strategy builds credibility and attracts more visitors to the company website.
It is important to choose quality sites and agree on the number of words and dofollow hyperlinks.
Alter the blog authors and invite external experts
Blog articles written by different authors are more trustworthy and more interesting. One idea is to reach out to industry experts to ask them to write an essay, answer some questions, and/or share their views.
This is part of the vision to vary as much as possible and to create original and valuable content that entertains the target audience.